Internet TVs could give indies an advantage, says Samsung boss
Internet enabled flat-screen TVs could give independent retailers the upper hand over the multiples, providing they are sold and installed correctly, according to Samsung’s vice president of consumer electronics, Andy Griffiths.
Speaking at yesterday’s Retra conference in London, Mr Griffiths said: “Internet TV is an intriguing area for delivering the full proposition of the networked home in a large screen format. The installation and add on sales potential is exciting and it could move independent retailers away from the threat of mass merchandisers.”
Mr Griffiths stressed the importance of demonstrating the benefits of internet enabled TVs, such as Samsung’s new LED range, which is equipped with Media@2.0 entertainment features, including Internet@TV, a service driven by a Yahoo! widget engine that lets users access Web information on their TV screen.
He said that independents should create some “retail theatre” around the products: “We believe that internet TVs add a whole new world of entertainment. We argue that the TV - not the PC - is at the centre of the connected home. PCs and TVs are merging together, but they’re not replacing each other – they’re complementary. The set-top box will lose its relevance, due to iDTVs.”
However, Mr Griffiths pointed out that selling IPTV functionality and true wireless connectivity was “a retail challenge”, and that the CE industry still had work to do in terms of creating a “truly digital Britain”.
Source : ertonline.co.uk Tuesday 28th April 2009
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