ITN signs up 4th Screen for mobile ads
ITN On has agreed a deal with mobile sales house 4th Screen Advertising to sell and serve display ads around its iPhone app.
The news service is currently the most popular free news app in the App Store and generates over 1m page impressions per month.
It has signed 4th Screen to a 12 month contract which boosts the sales house’s total iPhone inventory to over 10m monthly impressions via sites including The Guardian, FHM, Autotrader and ITV.
Source : nma.co.uk Thursday 30th April 2009
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